Guagua Productions
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"guagua"
pronounced
/'ɡwaɡwa/ ['ɡwa.ɣ̞wa]
Audio pronunciation of 'guagua'
Using the term  'guagua' to refer to a bus is characteristic of the Canary Islands and Spanish-speaking countries such as Cuba, the Dominican Republic, Puerto Rico, and Equatorial Guinea. There is no consensus regarding the origin of the word. Some argue that it comes from Wa & Wa Co. Inc. , the first American factory to export buses to Cuba. However, some lexicographers maintain that its use predates the arrival of Americans to the largest island in the Caribbean. 

Red Sands

Red Sands is about the off-road ATV and dirt bike riding community on the Texas Mexico border in a desert known for its red hues.

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Red Sands
On the notorious border of El Paso, Texas and Cd. Juárez, Mexico, an off-road culture thrives in the untamed dunes of the Chihuahuan desert.
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Red Sands, 2025

On the notorious border of El Paso, Texas and Cd. Juárez, Mexico, an off-road culture thrives in the untamed dunes of the Chihuahuan desert. Red Sands is about the singular identity of an intergenerational community and the scene they’ve created in a desert known for its red hues. The Mexican-American population finds solace through off-roading, using the desert dunes as a canvas to imprint their unique identities. The film follows characters from the past and present reflecting on their journey while headlines of danger loom overhead, threatening the very space in which their identity is rooted. Red Sands pulls the viewer into an exhilarating never-before-seen world, highlighting the resilience and beauty in a place mostly unknown to outsiders.


Director
Romina Cenisio
Consulting Producer
Trevor Martin
SXSW FILM & TV FESTIVAL 2025
SXSW FILM & TV FESTIVAL 2025
SXSW Grand Jury Award Nominee, Texas Short
SXSW Grand Jury Award Nominee, Texas Short
Red Sands